Ibahrim, Muhammad Amin, Khairul Aidil Azlin Abd Rahman, and Nurhanisah Mohd Hawari. 2026. “ANALYSIS OF PUBLIC PERCEPTION AND STRATEGIC BRAND COMMUNICATION IN ENHANCING PUBLIC TRUST TOWARDS THE ROYAL MALAYSIA POLICE”. Jurnal Al-Sirat 26 (2):1-18. https://doi.org/10.64398/alsirat.v26i2.598.