ANALYSIS OF CONTENT PRESENTATION STYLE IN THE DOCUMENTARY FILM JEJAK RASUL

Abstract

The use of documentary film as wasilah dakwah is considered suitable to easily convey various facts about Islam to the audiensce. However, there are studies that found that documentaries in Malaysia are not presented in a creative form, so documentaries do not gain the attention of television audiensces in Malaysia. This paper analyzes the documentary Jejak Rasul, which has become an icon among documentaries on TV3 in the last 20 years. The aim of this study was to determine the methodology used to present the content of documentaries. In the study, only the documentary Jejak Rasul Ulul Azmi episode 'Mimpi Firaun' was analyzed, which was aired in Ramadan 2019. The results of the study revealed that the methodology used to present content in the documentary Jejak Rasul is in the form of thinking about something, in the form of a story, in comparative form, in the form of suggestions, and in indirect forms. The study also revealed that this documentary has the value of Da'wah, that is, glorifying Allah through the images, scripts and cinematography shown in the documentary.