BEYOND THE SCREEN: FACTORS SHAPING CHATGPT UTILISATION IN HIGHER EDUCATION

Abstract

This concept paper investigates the adoption of ChatGPT in higher education, focusing on key factors such as performance expectancy, effort expectancy, social influence, and facilitating conditions. This study used qualitative content analysis of over 15,000 peer-reviewed academic sources from Google Scholar (2022–2024) to identify key themes surrounding ChatGPT, including “ChatGPT,” “artificial intelligence,” “higher education,” “user adoption,” and “ethical implications”. Findings indicate that while students recognize ChatGPT's potential to enhance academic performance, concerns about academic integrity and overreliance on AI remain significant. The research underscores the necessity of creating supportive environments and providing comprehensive training to address these ethical challenges. The significance of this study lies in its insights into the dynamics of AI integration in educational contexts, guiding educators and policymakers in developing strategies that harmonize technological advantages with ethical standards. Results emphasize the critical role of performance expectancy and social influence in shaping students' engagement with ChatGPT. In conclusion, the study advocates for further exploration of AI's effects on learning efficacy and cognitive skill development across various educational settings.